Life Rectangular Indigenous Art Sunglasses by lessLIE

Statement of Respect and Authenticity

We believe that Indigenous artists should be treated fairly and with respect. Authenticity of art, design, and culture is the foundation of our mission of building everyday connection to Indigenous cultures.

Native Northwest products are guided by the following five principles:

• 100% of the art featured on every Native Northwest product is designed by Indigenous artists

• All artists have provided consent and contractual permission for their art to be featured on Native Northwest products

• Artist names are acknowledged on all product packaging

• Cultural traditions are honoured by acknowledging cultural affiliation on product packaging

• Artists are paid in fees and royalties

lessLIE (Leslie Robert Sam) is a Coast Salish artist from the Cowichan Tribes, known for his conceptual and graphic approach to traditional design. His work often utilizes a deconstructive style, manipulating classical Salish motifs to explore contemporary themes of colonialism, identity, and the commercialization of Indigenous art. With a background in graduate-level studies, lessLIE’s practice is intellectually rigorous, aiming to spark critical dialogue while maintaining a high level of aesthetic precision. He is a leading voice in the evolution of Coast Salish art, pushing its boundaries to address modern social realities.